Earth Wind & Power signs Memorandum of Understanding with Smart Cities Company

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First steps to develop and expand framework for cooperation to support planned smart city projects in the Kingdom of Saudi Arabia and Tunisia

Earth Wind & Power (EWP or The Company), a leading innovator in creating a sustainable bridge between excess energy and the exponentially growing demand for power for the High-Performance Computing industry, today announces it has signed a Memorandum of Understanding (MoU) for a strategic collaboration with Smart Cities Company (SCC), Jeddah, Kingdom of Saudi Arabia (KSA) based Developer of Smart Cities mega projects across KSA and Tunisia in Joint Venture with Peace City. World (PCW), a UK based Developer of Smart Cities world-wide.

The parties share a commitment to deliver sustainable, cost effective and energy efficient solutions that can support the development of essential digital and energy infrastructure for planned Smart City projects as part of Saudi Vision 2030; and they share a positive market outlook for the capture and utilisation of excess energy from traditional and renewable sources to create new commercial value and enhanced ESG standards.

The Company is honoured to work with SCC to explore opportunities to support the ambitious goals of Vision 2030 and looks forward to developing and expanding a framework for cooperation across multiple live SCC/PCW projects.

“I am delighted to announce the collaboration with SCC today, marking another important step in the development of EWP’s unique and powerful ESG solution. The MENA region especially Saudi Arabia is a core target market for us given the scale of opportunity to support Vision 2030’s goals of digitalisation and economic diversification, the reduction of wasted energy on the path to net-zero emissions, and the growing requirement for data sovereignty.” says Ingvil Smines Tybring-Gjedde, CEO and Co-Founder of Earth Wind & Power and former Norwegian Minister of National Public Security and Deputy Minister of Petroleum and Energy.

Dr. Riadh Toukabri, President / Vice President and Founder at Smart Cities, commented “We are pleased to establish the first stage of collaboration with Earth Wind and Power as we work towards a strategic partnership with P.C.W & S.C.C to participate in our smart cities in different countries like Tunisia, KSA to achieve the transformative benefits of Vision 2030. Having a partner that shares our long-term goals for a sustainable future who can also contribute meaningful expertise to support the development of our Smart City projects is unique, and we look forward to working together and developing the relationship further over time.”

Notes to Editors

For media enquiries please contact

Buchanan (PR) / Ben Romney / Jon Krinks

Tel: +44 (0) 20 7466 5000 /

About Earth Wind and Power

Earth Wind & Power (EWP) provides a sustainable solution for powering datacentres by utilizing excess energy from wind, solar, geo-thermal and gas to cater for the increased computing power demand – without any negative impact on existing grids.

The company positions scalable modular datacentre units at local power production facilities around the world, taking advantage of the most energy-efficient technologies to utilise the excess energy on site for HPC when no other offtake is commercially viable, or when demand and energy prices are low.

Led by CEO and Former Norwegian Minister of National Public Security and Deputy Minister of Petroleum and Energy, Ingvil Smines Tybring-Gjedde, EWP was founded by pioneers from wind and solar industries as well as international E&P. 

About Smart Cities Company/Peace City world

PCW and Smart Cities Company (SCC), with its office in Jeddah in the Kingdom of Saudi Arabia and Peace City World London working in several projects in MENA Region Especially Saudi Arabia Vision 2030, the long-term vision of the Kingdom of Saudi Arabia, funded with 3 trillion USD, housing more than 10 huge transformation programs, aiming to deliver a deep transformation for the whole country. SCC through its Vice President and Founder, Dr. Riadh Toukabri, PhD, is the President and Founder of Tunisia Economic City.

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